After being crowned European Champions in 2022, the Lionesses headed to the World Cup this summer as the team to beat. Once again, Pepsi Max showed up big from the moment the team boarded the plane.

From creative OOH at Heathrow to reactive OOH across landmark sites such as Box Park and the White Cliffs of Dover, we helped Pepsi create noise all summer long to celebrate their ambassador and Lioness, Millie Bright.