2022 proved to be a summer English football will never forget. As the Lionesses became Champions of Europe, we were there every step of the way with Pepsi Max. 

Prior to the tournament, we created a nationwide OOH campaign featuring Lioness captain Leah Williamson. Down in London in May, we shot with Leah and fellow teammates Millie Bright and Nikita Parris, using the content captured to sustain a summer-long campaign.

As the hype built around the Lionesses, so did our campaign, as we created reactive OOH and social graphics around every game.

By the time the eyes of the country were all on Wembley for a showpiece final, we were busy planning for a very special ‘what if?’ moment. When that ‘what if?’ became a reality, we sprung into action to help Pepsi celebrate the win with projections all over England, including the world-famous White Cliffs of Dover.