As part of our broader campaign for Panini’s 2024/25 Premier League Adrenalyn XL launch, we were thrilled to take on the challenge of creating a unique set of social media and PR images featuring Liverpool FC’s Alexis Mac Allister alongside his Golden Baller trading card.

To bring this concept to life, we designed and crafted a bespoke branded case to house the collection’s eight Golden Baller cards. We then presented Alexis with his card and the full set at his house. Alexis genuinely loved his card and chatted about the excitement of getting a Diego Maradona Panini sticker as a kid in Argentina.