In November 2024, we were proud to become Liverpool Feds main sponsor for the remainder of the 2024/25 season, extending our support at a time when financial challenges are adding pressure to clubs across the women’s football pyramid.

After Feds talks with a proposed private investment partner for the club stalled, Creative Players committed several thousand pounds worth of funding, which will see the CP name and logo worn on both the home and away kits throughout 2024/25.

Our relationship with Feds dates back to 2022, when we agreed to cover the annual costs of gym access for the squad over a three-year period. This was driven by our desire to invest back into women’s football, following a successful client campaign around the 2022 UEFA Women’s Euros, and extensive experience in working with stakeholders in the women’s game.

Leigh Moore, Founder of Creative Players, said: “Supporting women’s football has been integral to my own career and the heritage of Creative Players where we’ve worked extensively in the women’s game.”

“Having worked closely with Feds over several years, we wanted to help the club because I believe in the need for a strong football pyramid and the impact clubs can have on their community.

“In my opinion, the future of the women’s game depends on clubs like Feds as much as it does the elite teams. Feds are developing homegrown players and the stars of tomorrow, whilst also providing on-loan players from Man Utd, Man City, Liverpool and Everton, with game time. They are literally the future of the game.”

Abby Pope, general manager, Liverpool Feds, added: “We are incredibly grateful for the continued support of Creative Players. In a time when financial challenges have made it harder for grassroots clubs like ours to thrive, their partnership is not only a vital source of funding, but a testament to their dedication to the local community and the future of the sport. Creative Players’ unwavering commitment ensures that we can continue to develop and compete in Tier 3.”

“This partnership is more than just a sponsorship; it’s a lifeline that helps us maintain the quality of training, equipment, and facilities that are essential for our team. As a club, we are proud to wear their name on our shirts, knowing that their support is helping shape the future of our football club.”

To celebrate the launch of our newly sponsored home shirts, we’ve created a fresh, vibrant shoot concept that embodies the bright and inspiring future of women’s sport.

Featuring six of the team’s rising young stars, we captured them off the pitch in a playful, relaxed setting, inviting their authentic personalities to shine. Their reactions and interactions reflect the bold, positive future we see for Women’s Football.

With in-house styling and production, and the talent of local photographer Molly Glenn, we also shot fashion-inspired portraits of each player, adding a unique visual layer to this launch campaign.