We kicked off Open week by throwing a party to celebrate adidas & Sky Sports new partnership. And like all good parties, it caused quite the stir in Troon!

The brief was to create a launch party that reflected the progressive partnership between adidas and Sky Sports. So instead of hiding the event away at an exclusive golf club or luxury hotel, we held it right at the heart of the action, on a busy Troon high street.

We took over a brilliant local venue, The Fox, and hosted an “Open Mic Night” with amazing live music and an all-vinyl DJ set of SWANA. 

MC for the night was the brilliant Tom Davis, who took to the stage to speak with /// stars and put Sky Sports’ Iona to the test with a chipping challenge across the packed bar.